Thursday, September 6, 2012

Change Management & Transition Management

Global competition, challenges, company goals for higher profits, requisitions or structural change in the top management; all these factors call for one thing- Change Management.

British Airways had to alter its approach to content management on the internet, Cadbury had to cope with global changes by refocusing on its cultural and communication barriers, HP had its CEO resigning in 2005 and Kelloggs acquired Kebbler in 2001 which resulted in almost a double in its operations and revenues. These are to name a few companies that had faced different management faucets and were successful in their change management strategies.

Ever wondered what was that one essential aspect that all of them did not undermine at any stage? It was the focus towards its workforce. These companies never failed to understand what the employees needs are, and how to manage change with them with such huge internal and external changes happening with the organization.

Change Management & Transition Management

This is exactly what transition management is about- it is managing people in a manner that they are groomed and directed towards the final change that has to be achieved. Most managers get around by deciding the employees that would be involved in the process, the change in their tasks, job duties and the deadline by which it has to be done; these are the processes of change management. The intricate details of managing people who have to work towards the change are taken into view by transition management.

Most companies complain that their work force resists change, is de motivated and exhibits little co operation in adapting to change. Even the best designed policies and practices would be of no use, if they are not communicated effectively to the employees and they do not carry it out with full commitment.

Taking it step by step, as a manager announces any change in the organization; there are several phases that employees go through. The first stage is where the workforce is at complete denial or resistance to the change anticipated. The second one is where it leads to panic amongst the employees as they start to realize the implications of the change. Third is when they take a turn and start realizing the positive aspects the change would bring to them. And fourth, is when they actually start performing and achieving the change related results.

As a transition manager, it is the second and the third stage where employees have to be communicated effectively, trained and made understood what the new process is all about. All structural details should be accounted for by the managers to understand how they can better the process for the employees.

Therefore, remain positive as a leader, trust your employees and give them all the resources needed for change. Help your employees at each stage for better adaptation, encourage and support them through constant communication. And once change objectives are achieved, do make it a point that you celebrate it with your employees.

This is how transition management acts as the back bone of change management.

Change Management & Transition Management
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Monday, September 3, 2012

The Importance of CRM Customer Relationship Management

CRM Customer Relationship Management is one of the newest innovations in customer service today. CRM stands for customer relationship management and helps the management and customer service staffs cope with customer concerns and issues. CRM involves gathering a lot of data about the customer. The data is then used to facilitate customer service transactions by making the information needed to resolve the issue or concern readily available to those dealing with the customers. This results in more satisfied customers, a more profitable business and more resources available to the support staff. Furthermore, CRM Customer Relationship Management systems are a great help to the management in deciding on the future course of the company.


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As mentioned, there is much data needed for the CRM system to work. These fields include the customer name, address, date of transactions, pending and finished transactions, issues and complaints, status of order, shipping and fulfillment dates, account information, demographic data and many more. This information is important in providing the customer the answer that he or she needs to resolve the issue without having to wait for a long time and without going to several departments. With just a few mouse clicks, a customer support representative for example can track the location of the customer's package or order. This is infinitely better than the cumbersome process of tracking shipments previously. Furthermore, the customer service representative will also be able to see the previous concerns of the customer. This is a great help especially if the customer is calling about the same issue since he or she will not have to repeat the story all over again. This results in less time in resolving the issue, thus, higher productivity of the support staff.

CRM Customer Relationship Management systems are also important to the top management because it provides crucial data like customer satisfaction and efficiency of service by the frontline crews. A piece of customer relationship management software will also be able to generate the needed reports for product development or new concepts. Furthermore, this system will also be a great help for the top management in deciding the company's future course of action, whether it involves phasing out one of the products on the shelves or making adjustments to one of the products sold.

The Importance of CRM Customer Relationship Management

The reports generated by CRM systems are also invaluable to your advertising and marketing planners, as they will be able to pinpoint which ideas works and which do not. Because of CRM systems, you will be able to release advertisements or plan marketing campaigns more in tune with your target market. This will also lead to more responses to your advertisement and a more effective marketing campaign.

Successful integration of a CRM Customer Relationship Management system in your company, however, might not be as easy as it seems. The following might give you an insight why CRM systems fail in some companies... Most companies fail to prepare for CRM systems. By this, I mean that most companies fail to integrate all the departments that need to share the information for it to be effective. Furthermore, CRM units scattered all over the company's departments is often more effective than just making one big CRM department. This will ensure that each department will get the information and data that they need.

A CRM system will also help you a lot in expanding your business. As CRM systems are capable of handling enormous amounts of data, CRM systems will help you a lot in coping with the increased numbers of customers and data. With a CRM Customer Relationship Management system installed and properly utilized, you can be sure that all data is maximized and used to ensure that your business will be successful and your customers a lot more satisfied than before.

The Importance of CRM Customer Relationship Management

Steven Taylor is a Marketing Consultant to http://www.Retronix.com - one of the most innovative and effective suppliers to the electronics & semiconductor industries. Services include BGA Rework and De-Bug Services.

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